• CONVERSION COPYWRITING FOR LEADING EDGE TECHNICAL PRODUCTS

    Turn complex systems and features into clear selling points and buyer narratives.

  • DO YOU NEED TO FIX COPYWRITING?

    Technical company with one or more of these messaging challenges?

    Value

    Sophisticated product with deep value in the intersection of system design, build qualities, and technical capabilities.

    Category

    You often need to educate the market on your novel category and variety of commercial use cases.

    Clarity

    You need to better explain the importance of your technology and engineering so people get your offering.

    Conversion

    You need precise and differentiated website copy that maps to buyer pains and a compelling sales narrative.

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    Get concrete, jargon-free copy

    Often founders and engineering forget how to speak in buyer language. You need an outsider who surgically removes abstract 'solution-bullshit' and empty tech jargon.

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    Map customer pains to product

    Novel feature-sets generate passing interest, but to support sales you need to create lasting impact by linking customer pains with your product features.

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    Sell with features and capabilities

    Don't bury the specific capabilities of your product which matter most to buyers. You need to position and sell with a blend of features, capabilities, and benefits.

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    Fix copywriting strategically

    Stop wasting time on fragmented copy. As we work with you, we build a vault of strategic messenging for rapid editing, feedback, and future marketing use.

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    Deliverable 1

    Vault

    10tiger shares the vault of buyer research, strategic positioning and new messenging we create when working with you. This is in Google Docs.

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    Deliverable 2

    Sitemap

    You get a production-ready wireframe site map. This is our suggested layout of your sections of new copywriting with indicative design elements.

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    Deliverable 3

    Wireframe

    Your sitemap also contains your finished website copywriting. 10tiger exports this for you as a Figma or Webflow file ready for your web designer to use.

  • PRICING

    Two copywriting sprints, one buyer research phase

    Startup Sprint

    $2,500

    A single-page website rewrite:

    • For pre-seed and early-stage companies < $1m AR
    • Best for products with a single key use case
    • 3 weeks
    • Structured positioning call (45 mins)
    • Vault of strategic messaging in Google Docs
    • Production-ready sitemap and wireframe of your new website copywriting

    Scaleup Sprint

    $4,500

    A complete multi-page website rewrite:

    • For growth-stage companies > $1m AR
    • Best for products with multiple use cases
    • 4 weeks
    • Structured positioning call (45 mins)
    • Vault of strategic messaging in Google Docs
    • Production-ready sitemap and wireframe of your new website copywriting

    Buyer Research

    $2,000

    We do your buyer insight research ahead of new copywriting:

    • Note - we can show you how to do this yourself at no extra cost
    • 1-2 weeks
    • Structured interviews on Zoom with 5 of your A+ clients (15-30 mins)
    • Survey of clients using Google Forms (using your preferred leadlist)
    • Map of essential buyer pain point language
    • Testimonial gathering

  • "QuenchSea is a hand-held seawater desalinator for emergency use at a 10X better price point. Dan is a fantastic copywriter."

    Dennis Nwatu, Head of Business Development, Quenchsea

  • BOOK A CALL

    See how conversion copywriting can help you

  • "Working with Dan helped us position our agricultural robot: Robotti. Very useful to turn our tech-heavy specs into buyer selling points."

    Kamila Torrielli, Marketing Assistant, Agrointelli

  • FAQs

    Have more questions?

  • "We invented a first in category piece of outdoor kit . We call it the RuckRaft®. It's a towfloat and drybag system for epic swimming and hiking adventures. Working with Dan was spot on. Loved the product copywriting vault."

    Tom & Will, Co-founders, Above/Below

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    Who you're working with

    Danny Clugston

    Hello. I'm a Geographer with a career background in analytical urban design and wayfinding.

    I've also spent some time helping to launch an ecology startup where I developed my interest in explaining complicated technical offerings in the amenity herbicide sector.

    I love working with people who are building machines and hardtech which is out in the field solving real problems.

    Right now I live in Britain.

    Feel free to connect on LinkedIn.

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