

THE TECHNICAL SALES LETTER ADVANTAGE
Long-form copywriting to position, explain, and sell →
Differentiated software derives exceptional outcomes.
For nearly 20 years, Palantir solutions have been deployed around the world and on the front lines, powering decision dominance for the U.S. and allies.
As the world enters the fourth agricultural revolution, the era of ever larger agricultural machinery and bulk operations is slowly coming to an end. Little by little, the entire ecosystem of human operated mechanical farm machinery - from seeding, to pesticide applications, weeding, and harvesting stages - is being disrupted by novel applications of robotics, machine vision and autonomous vehicles.
These innovative approaches are a response to a complex set of commercial farming pressures as varied as long-term soil compaction, rising labour costs and ever tighter margins, combined with the recognition of over-reliance on a shrinking number of plant protection products.
Meanwhile, bulk herbicide application continues to cause public concern, in particular the use of broad-spectrum glyphosate-based herbicides, notably Monsanto’s Roundup product. As of March 2024, Monsanto has reached settlement agreements in nearly 100,000 Roundup lawsuits to the tune of $11 billion.
At Palantir, we recognize our customers' existential need to use software to generate competitive advantage or, alpha. We deliver the outcomes that matter to our customers by always aligning ourselves with their success, and investing deeply to deliver it.
This approach is at odds with commodity SaaS that has come to dominate the market. The market incentivizes solutions that provide incremental efficiency at the lowest common denominator — but zero competitive advantage to the end customer.
Wall Street often criticizes our unique approach. Our customers do not. Our customers see data not as exhaust, but as the very fuel that powers their mission. They recognize that most software — whose ambition is the modern day equivalent of the Dewey Decimal System — is insufficient for their future. They understand that analytic silos, automation of inefficient decisions, and calcified operating systems are not enough to dominate their space in 2025. They require connected ecosystems that constantly talk, improve, and compound upon one another.
For these enterprises, Palantir builds the foundational software of tomorrow, and we deliver it today. We've advanced beyond incremental efficiencies to bring intelligence to the core of everything that matters most to your enterprise.
Getting this right is a requirement to preserve our way of life and enable society to thrive beyond a few dominant organizations.
Contact
10tiger.com
dan (at) 10tiger.com
Location & Timezone
London, United Kingdom
GMT/BST
linkedin.com/in/danclugston